THE FOUR STEPS TO WARMING YOUR TRAFFIC
3 min readJul 11, 2021
Tips from Paul Boyce
Here’s a simple 4 STEP process that works and you can copy — and start using in your campaigns today…
STEP 1: SEND COLD TRAFFIC TO AWESOME CONTENT
Show ads to Cold traffic to send visitors to some awesome pre-sales content that gives immediate practical value to your ideal customer.
INSTEAD of sending Cold traffic direct to a sales page where you ask for something, instead, you need to give some initial value to your Cold Traffic by sending them to some awesome free…