THE FOUR STEPS TO WARMING YOUR TRAFFIC

Tom Oswald ⚔️⚔️⚔️
3 min readJul 11, 2021

Tips from Paul Boyce

Here’s a simple 4 STEP process that works and you can copy — and start using in your campaigns today…

STEP 1: SEND COLD TRAFFIC TO AWESOME CONTENT

Show ads to Cold traffic to send visitors to some awesome pre-sales content that gives immediate practical value to your ideal customer.

INSTEAD of sending Cold traffic direct to a sales page where you ask for something, instead, you need to give some initial value to your Cold Traffic by sending them to some awesome free

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